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“What marketing input will really get you off the ground?”

 

 

 


Whether you have substantial goals or just need a little assistance, we are here to help.  We can plan and deliver complete integrated marketing communications or just provide marketing services as you need them

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Step 1 - Exploiting the Environment



Companies that survive and prosper have a clear vision of the future, know their market and where it's going.  When your company is growing, only by looking through the eyes of your customers will you know whether your  strategies work and  your messages noticed against the plethora of alternative choices.

Step 2 - Choosing a Summit & Finding a Route

 

Without a predetermined summit, how can you plan a route and know when you're there?  We'll help you determine your summits, plan your marketing route and measure success.  A summit is reached through a series of foothold strategies...

 
Step 3 - Choosing "Foothold Strategies"
 

For example, if the summit is to increase resell, ie sales from an existing customer base - the foothold (or marketing) strategies may be:-

  • - to launch a new loyalty scheme

  • - to offer new products or services

  • - to give the customer more choice

  • - an awareness campaign so customers are better informed
  Step 4 - Choosing The Right Tools
 

 

Consider the mountain when choosing your climbing equipment!  Many directors make the mistake on focussing on a website, brochure or exhibition.  These are just tools.  The challenge is matching appropriate tools to a chosen market & often a single tool is not enough. We'll help you focus on what's important.

 
  Step 5 - Collaborative Exploration
 


We don't work in isolation but in close collaboration with you and your colleagues.  Together we develop marketing material, adverting and PR which feels right for your company and its customers.  We never lose sight of your business aspirations and the needs of your customers.

 
  Step 7 -  Avoiding the Pitfalls
 


We are here to guide you around the pitfalls so your company learns the principles of marketing best practice.  We will route you from common hazards such as...

- Wrong Focus
- Poor Research
- Ineffective Targeting
- Misunderstanding Marketing Jargon
  Step 8 - Review
 

  • We help measure your success.  Effective marketing is a learning process - gradually building an understanding of customers and determining which strategies need further testing and which provide the best return.

 

Tel 01603 424794 / 07900 922915
JB Marketing. Bromage House. Marlow Court. Norwich. NR3 4DF.  email@jbmarketing.co.uk
Initial meetings are free and you’ll find our services surprisingly affordable.  Let us inspire you!